Why Attend Exhibitions?

David Stoch, Venture Marketing Why Attend Exhibitions?

Have you ever considered the rewards of owning and running your own business, but not sure what interests you or where to get started?

Exhibitions serve as one of the most valuable tools to get practical ideas and insight, and here are a few reasons why:

An exhibition's most important benefit is that it can fully represent a sector or even an entire industry - all under one roof. You'll have a dedicated platform to acquire useful information to help you realise and create your business dreams through exploring various ideas and concepts on display. Exhibitions also allow one of the few opportunities for you to have face-to-face interactions with otherwise inaccessible business people. This is the perfect context to ask any questions and seek advice.

Expect ample networking opportunities thanks to the high concentration of exhibitors, usually from one or more related sectors. Beyond showcasing companies and business concepts, exhibitions include all the support services any industry needs to operate. Ranging from legal advice to trade associations and banks geared to finance your ideas, you will be able to get an all-inclusive perspective from fully experiencing an exhibition.

Start off by getting a preview of all the exhibitors and earmark all the companies that interest you. Aim to match your business aspirations to your skill-sets. You need to carefully research these exhibitors/companies and formulate questions and items you'd like to discuss.

Lastly, don't forget to look at the seminar timetables for interesting business personalities or topics which may be of use to you.

Top Tip