Join the sasta revolution

Founder Fiona Egan explains the inspiration and concept behind sásta and the interest it has generated in the academic and scientific communities, as well as the business world

As a business owner, accountant and busy mother, I had struggled with my weight all my life. With my spare time at a premium, I tried every format and formula in the marketplace yet, like many, did not find that ‘perfect’ illusive key to weight loss, toning and fitness.


This has been a lifelong challenge for me, as I was 10 stone at 10 years of age. I just knew there had to be a way that technology could be part of the solution. The potential of exercising in a vacuum appealed to me but existing products in the marketplace failed to live up to my expectations.

When I brought Joe Whyte on board as business partner, he was bursting with technology ideas, so we set about a two year mission to extensively research bringing a new franchise to the marketplace.

The result is sásta – an innovative fat-burning vacuum pod, designed and manufactured in Ireland, that offers great value while ensuring clients get fit, lose weight and tone up in a time saving manner.

Half an hour in the sásta pod achieves results comparable to five times that generated by regular exercise. Thirty minutes, three times per week for four weeks and you will reduce one clothes size. As a result of this success, Joe and I chose sásta as the name for our franchise opportunity as it is the Irish word for satisfied and pleased – it is exactly how this winning system makes our clients feel.

These are not just extravagant claims – we are so confident that it works, we offer a 100 per cent money back guarantee to anyone who does not achieve their target results using a sásta fitness pod.

Trialled in three pilot studios in Sligo, Cavan and Leitrim, and clearly achieving brilliant results for its users, I was determined that our invention should be independently tested to give sásta a science basis and real credibility.

To this end, I approached Professor Niall Moyna, Professor in the School of Health and Human Performance at Dublin City University and Associate Director of the Vascular Health Research Centre, to complete medical trials. His passion for fitness, being advisor to the Dublin All Ireland GAA Champions and his concerns about the rising obesity epidemic, meant he was eager to complete a stringent testing programme on the sásta fitness pod.

So impressed has he been with the results, he is writing an academic paper to share his findings with colleagues throughout the world.


Niall says: “The sásta fitness pod has phenomenal potential to assist individuals lose weight and body fat while exercising at lower intensities than any other form of exercise. The short 30 minute sásta exercise sessions will contribute to a major change in obesity figures and change people’s lives forever.”

sásta core values:

  • Facilitate our clients in achieving and sustaining fitness, toning and weight loss goals
  • Provide exceptional customer service in a supportive environment
  • Go further every time to achieve the exceptional
  • Never stop innovating and improving
  • sásta is our quality mark and our reputation, standing for business excellence and market leading products

Since its launch, the sásta franchise and equipment have received nothing but praise from franchise owners and their clients.

‘‘Our perfect business!’’
Lisa and Joanne Cullen, sásta Sligo

With backgrounds in hospitality and finance, sisters Lisa and Joanne Cullen recognised the gap in the Sligo market for a high performance, time saving toning and fitness product.


“We were delighted to secure this franchise for Sligo – our sásta studio is a welcoming and motivational hub of fitness, weight loss and toning. We never thought we would be so busy, and we mean sustained busy. Our opening hours have now extended to opening at 6:30am to facilitate those who want to complete their 30 minutes fat burning before work,” explains Lisa.

“sásta is such a rewarding business to own and operate – not just financially (which is of course very important to us) but also working with people to really achieve brilliant weight loss and fitness."

Joanne adds: “Personally, both of us have struggled with our weight and have tried every diet available, but have always put all the weight back on again. sásta is different, providing an easy, healthy way of losing weight and keeping it off without starving in the process. We can genuinely say we love owning and working in such a positive business. The assistance we get from Fiona and the team is amazing. Training, marketing campaigns and technical support are contributing to our success every day.”

Kevin Feeney (pictured right), customer, sásta Sligo

“Going from being unable to tie my own shoelaces to a trim energetic new me, sásta has been a life changing experience. I have lost 6st 9lbs and 22 ins. The vacuum exercise is brilliant but just as important is the motivational support and encouragement of Joanne and Lisa.”

Ciara, customer, sásta Cavan

“I find sásta is great because it is only half an hour and you can do it whatever the weather is like. I find I do my sessions early in the day and am now more careful about what I eat. I have lost three stone and have become a regular user.”