Rainbow International thrives in Ireland
By challenging the status quo in terms of restoration techniques, Rainbow International is being embraced by both insurers and customers alike, creating a wealth of opportunity for its Irish franchise owners.
Rainbow International provides restoration and cleaning solutions for fire, smoke and water damage situations. Its Irish franchise operation was launched in Ireland in 2004, by Keith Spencer, Managing Director; Susan Noon, Financial Director and Patrick Cox, Operations Director.
While Rainbow International Ireland offers a nationwide service in the Republic controlled from its Cork-based headquarters, it is looking to build on its base by rolling out a franchise model across 12 strategic territories, which have been mapped on area demand.
Keith explains: “Rainbow International works with insurance companies on behalf of commercial and domestic customers. We adopt the approach to restore where possible which saves time, money and unnecessary disposal. The old style Jack-of-all-trades ‘rip out and replace’ approach has been kicked to touch due to improvements in technology, equipment, procedures and disaster recovery education.”
Expanding on Rainbow International’s approach to specific situations Keith adds: “Irish householders are well versed in the damage that extreme weather conditions can cause to their homes after enduring floods, snow and severe freezing conditions over the past two winters.
“Rapid Structural Drying (RSD) is the number one choice for water damage remediation because it dries structures and contents faster.”
When dealing with fire and smoke damage, Keith adds that understanding the Fire Damage Cycle (FDC) is critical to achieving success.
Rainbow utilises state-of-the-art in-house techniques developed and refined over many years, coupled with specialist equipment and products to restore buildings and contents successfully. Keith continues: “Disaster restoration is a growing and profitable industry – €765 million has been paid out by insurers for weather damage to properties in Ireland in 14 months.”
These figures from the Irish Insurance Federation provide confirmation regarding the rise in demand for disaster recovery services, which further supports the need for Rainbow’s nationwide franchising expansion programme.
The company has a strong programme of support in place for its franchise owners, including full training from IICRC certified trainers in Rainbow’s state-of-the-art fire, smoke and water restoration facility in Texas.
“The training programme is designed around the assumption that franchise owners have no previous restoration industry experience, and ensures they understand and feel comfortable with all elements of disaster restoration and business,” explains Keith.
“In addition, new franchise owners will benefit from the Rainbow Ireland marketing support training programme, which covers virtually every component of marketing a successful business.”
New franchise owners also receive support and training in operations, health and safety, employment legislation, software training, procedures and other elements necessary when running a successful business.
“Ongoing training and support for franchise owners will be just a phone call or email away. If franchise owners have any technical questions, an IICRC certified team member will guide them through the process,” says Keith.
With Rainbow’s proven concept, franchise owners can build a successful business based on systems developed, tested and refined over many years.
A Rainbow International franchise investment starts from €25,000. A partial finance option is available through Ulster Bank subject to terms and conditions and individual circumstances.
Keith concludes: “We are looking to recruit franchise owners who are hard working, willing to commit to ethical business practices and is focused on the customer.”
Reported by Sonya Towler