Prémaman embarks on major expansion

Prémaman, Belgium's largest exporter of childrenswear, accessories and maternity wear, is planning major expansion throughout Ireland and the UK. Prémaman is currently one of Europe's most successful retail franchise operators, trading from a 2,000 sq ft unit in Malahide with additional stores opening in Drogheda, Limerick, Cork, and Mullingar.

Prémaman is seeking retail franchise partners throughout Ireland - North and South - Scotland, Wales and England to own and operate a turnkey retail operation. Suitable candidates should have a good knowledge of the local retail environment and the ability to operate and run a successful retail operation.

Prémaman, established in 1953, operates in over 300 outlets in 36 countries, dedicated to the Mother-to-be, Baby and Child.

Simon Phillips, Managing Director of MPM Premier Retail, Master Franchisee for Prémaman in Ireland and the UK, identified a need in the Irish market for a European Fashion and Accessories brand such as Prémaman.

The first store was opened in Malahide, March, 2006. Malahide was selected as the perfect location for the first Prémaman store to open as it has a thriving young population due to rapid urban development, in addition to an already established community. The 2,000sqft store offers a wide range of goods from childrenswear to maternity clothes and accessories. Prémaman is actively seeking sub-franchisee partners for locations throughout Ireland.