Committed. Motivated. Enthusiastic and much more...

That’s who you are...

We have a dream - a wonderful world which sees Mr Waffle become one of Ireland’s most respected brands. In July 2010, I decided to give up a well paid job to pursue my waffle dream. Determination, focus, passion and a ‘can do’ attitude over the last two years means Mr Waffle is now ready to carry out its strategic expansion plan through franchising.

“Anyone interested in setting up a food business knows the risk, hard work, and commitment it will take. I am here as someone who has successfully done all of that to ensure my future franchise owners start their business on a firm footing. I will drive my franchise owners and my brand to ensure our dream is achieved.

“History will prove that my idea and plans for Mr Waffle are a success – become part of that history with me.

"Long live The Wonderful World Of Mr Waffle..."
Kevin Nugent, Leader of the Waffle Team

Mr Waffle® The menu with a difference...

Organic fair-trade coffee
Speciality teas
Freshly made crêpes and waffles
Delicious quesadillas
Healthy salads
Gourmet sambos & much more...

Mr Waffle® The franchise with a difference...

We will be reinvesting the Franchise Fee received for our first three franchises (Dublin 2, Cork 1) back into our partners’ businesses.

Management Service Fees. Very competitve at 5% of net turnover.

Advertising fee. 0%. We believe that you should promote your business locally and we will not ask you to contribute to a central fund for us to use on promoting our brand.


Type of Franchise:
Coffee/Waffle House

Industry Sector:
Food & Drink

Ideal Franchise Partner:
A person who is driven, self motivated and totally focused on providing an outstanding customer experience

Year Established:
2010 in Ireland

Franchising since:
2012 in Ireland

Winner of the JCI Junior Chamber International
Galway Young Entrepreneur of the Year 2011