Insomnia Coffee Company has announced plans to franchise its coffee shop concept.

By franchising its business model, Insomnia Coffee Company will allow entrepreneurs to share in the success of the Insomnia brand, while also supporting its ambition to increase its market presence.

The company plans to open 15 stores over the next five years through selectively recruiting and qualifying suitable franchise owners. Bobby Kerr, Chairman of Insomnia Coffee Company, said: “Our commitment to brand innovation, quality of service and great coffee has driven our continued growth and success over the years. We have now reached a point in our development where we believe that partnering with ambitious entrepreneurs through a best practice franchising relationship will support our future growth and expansion plans. We are excited about this new development and believe that it will position us strongly to bring our customer focused Insomnia offer to more people throughout Ireland.”

Speaking about the opportunities for entrepreneurs Harry O’Kelly, CEO at Insomnia Coffee Company, said: “The ‘On the Go’ market within the food service channel has grown by 14.3 per cent since 2003 and is currently valued at €1 billion – this market is forecast to grow further over the next four years. Despite the difficult economic environment that persists, as a result of our focus on customers and constant innovation our consumers remain loyal and are broadening their purchase range.

“This anticipated growth, combined with our team’s track record in business over the past 15 years makes this a very attractive opportunity for the right entrepreneur. Our new franchise partners will benefit from our ongoing investment in innovation and marketing and from operatin under one of the best established indigenous brands in the country. Our aim is to continue to invest in the brand and look forward to driving future growth in the business through our move into the franchising market.”

The company will provide successful applicants with comprehensive training as well as a programme of ongoing support. Kerr added: “A great entrepreneur is characterised by their passion for their company or idea, their vision of how to make it work and their ambition to be successful. These are the kinds of attributes that we are looking for from our future franchise owners. We are looking forward to meeting the people who want to engage with us in this exciting development and are passionate about replicating our Insomnia business model to the exceptional standards we demand of ourselves. We are very confident that our franchise strategy will deliver significant benefits to Insomnia, to our franchise owners and to our customers.”