In Ireland, there are currently over half a million older people aged 65 and over – 12 per cent of the overall population. This will rise to 15 per cent by 2020 and 29 per cent by 2050. With increasing pressure on the public health budget, Ireland’s ageing population provides an enormous opportunity for Home Instead Senior Care and its franchise owners.

Home Instead Senior Care provides services to seniors that enable them to live in their own homes for longer than would otherwise be possible.

Ed Murphy and Michael Kearney opened the first Home Instead Senior Care franchise in Ireland in June 2005; there are now 17 independently owned and operated franchise offices nationwide.

In 2011, Home Instead delivered over one million hours of care to over 2,000 older people through its 2,000 CAREGivers. Substantial ongoing support is provided by the Home Instead franchise support team including extensive training and proven marketing systems.

Potential franchise owners go through an extensive selection process to ensure only individuals who share the Home Instead vision of providing the highest quality care for the elderly.


Franchise owners should be prepared to work hard, be compassionate and personable with excellent people skills, be ambitious and want to grow a very successful business and be committed to making a real difference in their community. Experience in the care sector isn’t a prerequisite, however, the owner will need to recruit an experienced Care Manager who is a Registered Nurse or equivalent.

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