Invest in the next globally recognised franchise at a US expo
The majority of potential franchise owners are looking to invest in the next McDonald’s or Subway – a brand that will not only become a household name in their own country, but also around the world.
Most of the biggest franchise brands have one thing in common; they all originate from the US. Even today while still feeling the affects of the economic downturn that has affected most of the western hemisphere the US still has one, if not the, strongest franchise industries in the world and many US franchisors are continuing to expand their concepts into new territories worldwide.
The historical link between the US and Ireland, together with no language barrier and a similar culture means that for many US franchisors partnering with Irish entrepreneurs is an attractive option. Ireland’s location also makes it an ideal place for US brands to begin their expansion across Europe.
For franchisors the US represents a huge potential market, which if they conquer, will provide a great platform for expanding across the rest of the American continent.
Those who are serious about investing in a US brand or franchisors who are targeting the US for expansion, attending a franchise exhibition in the US will provide an insight into the opportunities available, as well as the industry in general.
There are many exhibitions and events dedicated to franchising, which take place across the US throughout the year. Although most events will appeal to both prospective franchise owners and franchisors it is advisable to research the specific event before attending to ensure it won’t be a wasted trip.
To help you decide which US franchise exhibitions and events will be of most benefit to you, below is a list of some of the main ones that are due to be held:
The West Coast Franchise Expo, Los Angeles
November 4-6, 2011
Franchise Expo South, Miami
January 20-22, 2012
IFA Franchise Convention, Orlando
February 11-14, 2012
International Franchise Expo, New York
June 15-17, 2012
IFA Annual Convention, Las Vegas
February 17-20, 2013