Kilkenny-based Extreme Pizza franchise first in Europe

American pizza Chain, Extreme Pizza, has opened its first European store in Kilkenny run by Carla Feely and created 18 jobs in the process. Carla has purchased the European rights for the franchise and plans to use the store as the Headquarters for Europe, where she will sell franchises and train franchisees.

Carla originally from California decided to emigrate to Ireland five years ago. She says: 'In California, we had such a variety of fresh, great value, delicious food if we weren't in the mood to cook.

'When I moved to Ireland it seemed that all of my friends were torn between two types of guilt if they took a night off from cooking, either financial guilt, for expensive fresh food or nutritional guilt, from inexpensive deep-fried food. Extreme Pizza is the ultimate fresh food solution for people- a true affordable luxury.'

Extreme Pizza was founded in 1994 in San Francisco, its outlets offer customers the choice to eat in, takeaway, buy by the slice or purchase a raw pizza to cook in the comfort of their own homes. The Kilkenny franchise will use pork, steak and bread rolls sourced from local businesses and is open from 12pm-10pm seven days a week.