A franchise with a strong bond to the community

Esquires Coffee Houses franchise owners Fergal McGovern and Rhona O’Sullivan have followed up last year’s award-winning success of their Carrick on Shannon outlet by opening a second in neighbouring Longford.

“2011 also looks to be a very exciting year for us as we have just agreed terms on another unit which we hope will be open for business in the middle of this year,” explains Fergal.

The new Esquires Coffee outlet, which opened in Longford Retail Park’s Axis Centre, has created 20 new jobs as well as offering all the products and hallmarks that have made the Esquires’ franchise opportunity so successful in Ireland and around the world.

“At Esquires, our main aim is serving that perfect cup of coffee combined with the freshest locally sourced produce. Relax with the daily papers and our professional service ‘baristas’ will take care of the rest,” explains Rhona.

The couple’s Carrick on Shannon Esquires Coffee outlet was a runner-up in their category at Ireland’s largest retail sector awards, the FBD Retail Excellence Ireland Awards in 2009. In 2010 they finished a very creditable seventh and were also awarded a place in Retail Excellence Ireland’s Top 50 stores in Ireland.

Commenting on the awards, Fergal and Rhona, who between them have 40 years of business experience, were delighted to have received such recognition from Retail Excellence in both their first two years of operation.

“At Esquires, we always strive to provide our customers with excellent customer service, it is and will always be a hallmark of our business,” adds Rhona.

The Esquires Coffee Houses franchise concept is unique and visitors to one of its outlets can expect a warm, comfortable and fun atmosphere reminiscent of the classic American coffee house. Serving top quality gourmet speciality coffees, as well as other hot and cold beverages, freshly made sandwiches from its extensive deli, snacks and patisseries, Esquires Coffee Houses is the ideal location to take a break from shopping, meet friends or just relax. Esquires also provides hot food all day with a tasty section of hot dishes, paninis, Italian ciabattas, bagels and warming soups on offer.

Esquires Coffee Houses is a dedicated supporter of Fairtrade and all its coffee, tea and hot chocolate is exclusively Fairtrade, something no other coffee chain in Ireland offers.

Fergal explains: “More and more people are conscious of supporting the communities that supply our coffee beans. At Esquires, we offer coffee with a conscience.”

A community ethos is also a strong feature of Esquire’s business, with each of the stores in Ireland supporting local as well as international charitable causes.

The freedom of running their own business under such a renowned name is not the only benefit both Fergal and Rhona have discovered since becoming Esquires franchise owners.

“The ongoing support we have received has been excellent,” says Rhona. “The Esquires head office team is very experienced and hands on, they regularly visit us and we know they are always on the other end of a phone.

“We are very happy with the way things have gone for us in our first two years and we would be happy to recommend an Esquires Coffee franchise to anyone interested in getting in to the café business.”