Become part of one of Ireland’s most recognised brands

Established in 1886, Eason is Ireland’s largest retailer of newspapers, books, stationery, gifts and cards, and is now looking for investors to become part of its success story. It is regarded as one of Ireland’s most iconic brands.

Having evolved from its 19th century origins at railway kiosks through to its most recent Easonology innovation at O’Connell Street, Eason serves more than 50 million customers every year.

It is at the forefront of retail innovation, having won many awards for its marketing, website and store fitouts.

The franchise opportunity

While Eason’s competitors have reduced their high street presence in Ireland during the economic downturn, Eason is very much focused on expansion. In 2013 Eason opened new stores in Mallow and Clonmel and three former Hughes & Hughes stores took Eason franchises.

Eason opened its first franchised outlet in Monaghan in 2005 and today the company has a nationwide network of 27 franchise and 37 corporate stores trading under the Eason banner.

The company looks to attract applicants who will be able to use their entrepreneurial touch yet enjoy all the advantages, experience, backing and assistance of a large parent company.

Advantages of being an Eason franchise owner

  • Major brand recognition

  • Better buying power

  • Large scale advertising affordability

  • Effective state-of-the-art point-of-sale

  • Proven stock control systems & access to approved suppliers

  • Loyalty programme with over 200,000 members

  • Ongoing, on-call support

  • Innovative Retailer in both new departments and new products

  • Access to national promotional campaigns such as Spelling Bee, Back to School, Get Into Reading, BookBind (Eason’s bookclub)

  • Site/candidate selection

    Eason’s highly experienced franchise team has already identified preferred areas for new stores and will assist in the selection and viability of any site.

    The team also regularly meets applicants who either own a unit or have identified one that was not previously targeted as suitable for an Eason franchise.

    Where the chosen site is deemed appropriate, the franchise team will then take the applicant through an evaluation process to assess:

  • Suitability of the franchise applicant based on drive and ambition

  • Track record/relevant experience in running/owning a store

  • Access to funding for the fitout, stocking and provision of and working capital.

  • Eason Franchise stores can range in size from 230sqm – 558sqm (2,500sqft – 6,000sqft). Once a store is deemed suitable, a survey of the building is commissioned to provide an estimate of the costs of converting into an Eason shop.

    An Eason franchise is a long-term investment with a significant funding requirement.

    Typical costs are (but not limited to):

    Shop-fitting range from €40-55 per sqft (excluding any building works) Stock holding costs: €30/€35 per sqft Investment in IT/EPOS system circa €40/€45,000

    To date, the Eason franchise model has appealed to existing book/newsagent owners, general retailers and well-resourced entrepreneurs. However, the model is also suited to property owners/developers of shopping centres. This has the added advantage of providing a strong brand and a model that contributes to the rent roll.


    Eason places great emphasis on ensuring that all its franchise owners and their staff are professional and well-qualified. To ensure that this happens, Eason gives ongoing training including everything from store set-ups, marketing and customer service techniques, to merchandising and point of sale systems.

    Franchise owners and/or their managers will receive training with Eason’s own book, stationery, cards, gifts and news specialists. There is an extensive training manual that covers all aspects of the franchise option.

    Benefits of an Eason franchise

  • Calendar of promotional activities for the year

  • Unique product mix – books, news, stationery, cards and gifts

  • Expertise in category management of each department

  • Site selection advice

  • Store layout and design advice

  • Advice on provision of EPOS system and database maintenance

  • Ongoing training and advice

  • POS material and catalogues