Become part of one of Ireland’s most recognised brands
Established in 1886, Eason is Ireland’s largest retailer of newspapers, books, stationery, gifts and cards, and is now looking for investors to become part of its success story. It is regarded as one of Ireland’s most iconic brands.
Having evolved from its 19th century origins at railway kiosks through to its most recent Easonology innovation at O’Connell Street, Eason serves more than 50 million customers every year.
It is at the forefront of retail innovation, having won many awards for its marketing, website and store fitouts.
The franchise opportunity
While Eason’s competitors have reduced their high street presence in Ireland during the economic downturn, Eason is very much focused on expansion. In 2013 Eason opened new stores in Mallow and Clonmel and three former Hughes & Hughes stores took Eason franchises.
Eason opened its first franchised outlet in Monaghan in 2005 and today the company has a nationwide network of 27 franchise and 37 corporate stores trading under the Eason banner.
The company looks to attract applicants who will be able to use their entrepreneurial touch yet enjoy all the advantages, experience, backing and assistance of a large parent company.
Advantages of being an Eason franchise owner
Eason’s highly experienced franchise team has already identified preferred areas for new stores and will assist in the selection and viability of any site.
The team also regularly meets applicants who either own a unit or have identified one that was not previously targeted as suitable for an Eason franchise.
Where the chosen site is deemed appropriate, the franchise team will then take the applicant through an evaluation process to assess:
Eason Franchise stores can range in size from 230sqm – 558sqm (2,500sqft – 6,000sqft). Once a store is deemed suitable, a survey of the building is commissioned to provide an estimate of the costs of converting into an Eason shop.
An Eason franchise is a long-term investment with a significant funding requirement.
Typical costs are (but not limited to):
Shop-fitting range from €40-55 per sqft (excluding any building works) Stock holding costs: €30/€35 per sqft Investment in IT/EPOS system circa €40/€45,000
To date, the Eason franchise model has appealed to existing book/newsagent owners, general retailers and well-resourced entrepreneurs. However, the model is also suited to property owners/developers of shopping centres. This has the added advantage of providing a strong brand and a model that contributes to the rent roll.
Eason places great emphasis on ensuring that all its franchise owners and their staff are professional and well-qualified. To ensure that this happens, Eason gives ongoing training including everything from store set-ups, marketing and customer service techniques, to merchandising and point of sale systems.
Franchise owners and/or their managers will receive training with Eason’s own book, stationery, cards, gifts and news specialists. There is an extensive training manual that covers all aspects of the franchise option.
Benefits of an Eason franchise