Summary of Operation: The leading brand in newsagency retailing in Ireland.

Ideal Franchise Owner Profile: Management retail experience, commitment to excellence in service, a team player, passionate about the Easons mission and values, business builder in attitude, availability of substantial capital financing.

Cost of Franchise: €47,000 + VAT

Year Company Established: 1819

Year of First Franchise Owner: 2003

Training Provided: A team of some 10 people from head office will be involved in delivering pre-opening training at site location. This will focus on the IT system, merchandising, stock delivery and maintaining compliance. It will be followed by three people from HO on the open launch day.

Support Services Provided: Advice on product mix in store to maximise revenue through the main income streams including news, books, stationery, cards and confectionary, national marketing and promotional activity through radio, press and TV, key seasonal campaigns with in-store display material and monthly POS items, seasonally produced Eason's catalogues, on-location site visits, R&D programme, IT support help desk, franchise owner meetings, maintenance of stock file and database, supply of in-store product range through Easons Wholesale, advice on corporate image, central warehousing facility, access to professional and well-structured staff training programme, maintaining corporate website.