One million turnover

We first met Safwan Adams almost a year ago just after he opened his first CeX branch. Now a year later after reaching his first million pound turnover Jamie Brown re-visits.

A lot has changed for Safwan Adams In his first year of trading: “Given the success of my first store, I have expanded my portfolio to three stores. I have faced a number of challenges to expand this quickly; the biggest challenge has been with the teams in each store.” The challenges of opening three new stores is a gigantic task for anyone, but Safwan has benefited from the 21 years of experience that comes when investing in a CeX franchise: “The training and support that CeX provides has made this as painless as possible and I am already in a position to start preparing for store four.”

This latest acquisition has proved Safwan’s prowess as an extremely capable businessman, which is unsurprising as it wasn’t long after he finished university that Safwan started and sold his own printing business to fund his CeX investment in Lewisham. However, Safwan is very modest about his personal success and instead told why he thought he has been so effective: “The ongoing support has been fantastic; being part of a franchise has enabled me to grow at a fast but manageable pace. Having points of contact with each department gives me a direct line to experienced people who are always there to give guidance and support. The great thing about CeX is they are transparent from the start and give you all the information you need.”

The task of running three stores will inevitably come with its problems and Safwan admits: “The main challenge I have had has been developing the infrastructure and people to expand. Having multiple outlets means I have to divide my time and resources, but putting systems and controls in place has been vital to my success.”

It’s been an incredible year for Safwan but we wanted to know what the highlight moment has been: “Hitting my first million was a little surreal, being in the store everyday, you sometimes do not have the time see the bigger picture. Once the end of the year accounts were drawn up and I saw I had exceeded my targets by a sufficient amount, I was very happy that the hard work I had put in had paid off to this degree.”

In typical Safwan style his plans for the future are ambitious: “More stores in the UK and maybe further a field.” With CeX behind this dynamic businessman, there really isn’t anything that isn’t possible. We here at The Franchise Magazine wish Safwan all the luck and look forward to reporting on his fifth store opening in the near future.