Expansion the CeX way

Within just two years of opening his first CeX store, franchise owner John Hollin’s had expanded to three. By 2013 he had four. Jamie Brown reports

Throughout his life, John Hollins has enjoyed a number of professions, ranging from serving in the Armed Forces, working in the finance sector to owning and running a hotel.

After 14 years of running his North Yorkshire hotel however and juggling the responsibilities of a young family, which didn’t see enough of him, John was ready for a new challenge. “It was important to me that I could have the independence of running my own business and be responsible for my own destiny.”

John began his investigations into franchise opportunities and it was while looking at The Franchise Magazine that he first discovered, and instantly was taken in by, the electriconic giant, CeX. “I saw CeX as a well organised business that knew its market and its customers. I was fascinated at the queues of customers in the stores I visited. It was reassuring to me that they ran their franchise stores seamlessly alongside their company owned stores, and that if I followed their business model I could share in their global brand success.”

With the assistance of the CeX team John launched his first franchised store in Darlington in 2008 and with the constant support from head office, John opened three more CeX shops. “I have just opened my fourth store in the North East. Becoming a multi-site franchise owner has enabled me to manage the growth in a more strategic way. I now employ my own Managers that work for me that I can trust to run things to CeX’s standards while I am at another store.”

John was keen to tell us what becoming a CeX franchise has done for his life: “It’s enabled me to develop a successful group of businesses in a brand that I have confidence in. I can organise my work routine around a timetable that suits my family and I, which is very important to me.”

John, for now, is looking forward to getting his fourth store firmly established in the market but he did leave some very useful advice to any potential investor: “Do your research, talk to the franchise managers and understand the responsibilities involved. Do something that you will enjoy and you can see yourself being successful at. I, thankfully have found that for myself in CeX.”