Card Connection franchise owner Tony Lees, who already owns the Cork and Kerry areas, has now taken over the region covering South Tipperary, Limerick and Waterford creating a platinum franchise.

Andrew Cutler, Sales and Franchise Director of Card Connection, said: “Tony Lees joined Card Connection at the start of this year and has already upgraded his territory to include these important additional geographical areas. We call these larger franchises ‘Platinum regions’ as by creating economies of scale through running a more substantial business, franchise owners can create greater profits.”

Lees has around 30 years of experience in the wholesale and retail industry working for companies including Canny’s of Clonara, Mangans Wholesale and Musgave. Lees said: “I spent a significant amount of time researching the Card Connection franchise business model before buying into the company. I like the consignment approach, which allows me to place greeting cards and display equipment with a retailer while the store only pays for what it sells. This model works particularly well even in times of economic downturn, and so I know, long term, this business has huge potential. In addition, the staff at Card Connection are particularly supportive and although you work for yourself, the head office team is really organised and geared to helping franchise owners just when they need it.”

Lees works with his brother Denny, sister Geraldine and Tom Reddan who are employed by the business. He added: “But I couldn’t manage without the support I get from my wife Jo, daughter Jill, son Tommy and son-in-law John.” The team is currently supplying around 240 forecourts, and convenience retail stores in his South West Ireland territory with Card Connection’s extensive range of quality greeting cards and gifts. Lees plans to grow this number of retail accounts by another 30 per cent within the next year.