Greeting card publisher and franchisor, Card Connection, has announced that its Irish forecourt and convenience store customers have welcomed its consignment sales concept, which allows retailers to diversify their product range with no initial outlay.

Andrew Cutler, Sales Director of Card Connection, said: “The consignment approach is very simple. Our team of franchise owners deliver greeting cards and gifts to retailers, they then install and merchandise the products on display equipment, which is provided on a free loan basis. This is one step beyond sale or return, as shop managers don’t have to purchase product up-front, they only pay for the stock they sell. Many Irish retailers are finding this service particularly valuable given the continued challenges in our economic climate.

“A number of our franchise owners come from retailing or forecourt backgrounds. In this way, our team understands the importance of presenting a quality product display, which encourages purchasing behaviour, ultimately resulting in increased profit for both the retailer and the franchise owner. Our franchise owners create a win-win situation and retailers are really welcoming this innovative approach.”

Card Connection franchise owners supply and merchandise customised displays from over 1200 designs, ranging from luxury hand made greeting cards to humour, occasions and seasonal product. As well as an extensive card range card connection also supply gift wrapping, bottle bags and impulse buy gifts.

Card Connection has limited vacancies in Ireland for franchise owners who are keen to run an expanding business. Successful candidates would ideally have some management experience as, once established, they would be expected to employ a small team, operate a warehouse and have several liveried vans on the road.

As its Ireland network is complete the available opportunities now consist of acquiring an already-established territory from an existing franchise owner. These vary in price according to their level of development, but start at €24.330 plus stock.

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