The Irish Franchise Magazine -  Irish franchise opportunities and information

Major business with excellent pedigree

A world leader with 1,000 salons in 45 countries, Dessange International is seeking visionary partners to expand the brand into Ireland as Master Franchisee.

Dessange International article image
 
Described as "the Harrods of hairdressing and beauty salons", this is a major business with an excellent pedigree.

Every day more than 50,000 men and women visit one of 1,000 Dessange, Camille Albane or FrÉdÉric MorÉno salons worldwide, which make up the Dessange International network. These luxury brands offer customers a unique haven dedicated to beauty and relaxation.

Dessange International's Founder and Chairman Jacques Dessange is a forward-thinking Frenchman, whose passion, pioneering spirit and insistence on quality remain the cornerstones of the brand's continued development. Under his leadership Dessange International, created in 1954, has become a real success story.

Dessange International has created an all-embracing approach to beauty salon franchising based on the philosophy that "beauty is not something that can be dealt with piecemeal, but must be considered as a whole, as a harmony between hairstyle, colour, make-up and skincare." Central to this concept are three complementary brands: Dessange is a luxury brand focused on quality and creativity and represents two per cent of the total styling market. Dessange has worked for many years in partnership with L'OrÉal, which supplies its professional/ technical products.

Camille Albane is a hairstyling, colouring and make-up brand in the mid to top end of the market. The FrÉdÉric MorÉno Coiffure Company was acquired in 2002 and has allowed Dessange International to significantly increase its market share in a segment in which it was previously absent: the mid-range market.

For the last 13 years, Dessange International has designed and distributed care products for the hair, face and body as well as make-up ranges. In 1998 Jacques Dessange created an internal products division, Dessange Paris, and over the years has made considerable investment in its development.

In the first instance, Dessange International is looking for suitable partners to establish its main brand, Dessange, in Ireland. Successful candidates may be highly skilled beauty professionals, or entrepreneurs with impressive business portfolios, able to establish a flagship salon and training facility before expanding the brand via company-owned and/or sub-franchised outlets. The Master Franchisee will gain access to over 50 years of experience and know-how, a substantial research & development and logistics division, and worldwide training facilities.

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