Irish fitness franchise, sásta, has just finished filming their part of Setanta Sport’s latest television show, ‘Get Off The Couch’, produced by Athena Media. The sports show takes people struggling to get fit and active through the direction of top athletes.
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When friends, Stuart Dixon and Trevor Finlay, invested in their first CeX store in Derry, Northern Ireland, they were hoping to make a bit of money as their own bosses. Now, with three premises, the pair are setting the standard for retail businesses in the area.
sásta Athlone franchise owner, Noel McTiernan, saw the potential in the hugely successful fitness franchise when his wife Tara had her wedding dress taken in three times before their marriage last March, thanks to sásta’s revolutionary fitness pods. Gareth Samuel reports